One of today’s headlines reminded me that I too once had an interesting email conversation with Jeff Bezos.
Back in 2001, Amazon had rolled out a “gift list” feature, where anybody with an account could publish a list of things they wished other people would buy for them. And Jeff Bezos had his own public list. Some reporter mentioned how weird it was that the CEO of Amazon would want people to buy things for him.
Naturally I took a look. I liked Amazon, I had bought plenty of books from them, Jeff seemed like a good guy, and, crucially, his birthday was coming up. I thought it might be fun to buy him something inexpensive off of his list. And see what happened.
One of the cheaper items on the list was this set of car jumper cables. What the heck. One click later, I bought it and attached a gift message saying something like “Hey, happy birthday Jeff, I saw you wanted these, and I hope you don’t ever need them.”
Now, planning ahead, I also created my own gift list and added a few things to it – I forget what exactly, it might have been some fancy binoculars – just in case, you know, somebody wanted to reciprocate and give me a gift on my birthday from my wish list.
Well that didn’t happen, but I did get a nice thank-you email from Jeff Bezos thanking me for the jumper cables and agreeing that yes, he hoped he’d never need them.
So that’s my personal Emails with Jeff Bezos story.
PS. Also in writing this little post I have to say it is a great nostalgia trip going back through your old Amazon orders. The jumper cables were the first product I ever bought from Amazon that wasn’t a book or a CD …. and the very first thing I ever bought, in 1996, was “Dave Barry in Cyberspace”. Highly recommended, would buy again.