(Some thoughts condensed from a series of tweets you might have already read.)
Last night Nick and I greatly enjoyed seeing the Argos beat Winnipeg for their first win of the season. It was a very entertaining game where the Argos overcame a 20-0 deficit to win 28-27.
As usual the process of logging in to Ticketmaster to download and print my tickets was a pain – yeah, I know, I should use the app, I really do know a thing or two about apps, but I also like having paper tickets. (I like paper boarding passes at the airport too.)
It was a great night in the CFL. Saskatchewan beat Hamilton in the late game – The two home teams win exciting games in the last minute, and their big rivals both lose too. Wish it could be like this every game day.
Also as usual everybody is wringing their hands about the number of empty seats at the game. Here are some thoughts I jotted down.
Most articles you read about a football game focus on the football details, the minutia of passing percentages. The Xs and Os, as they say.
But IMHO, that kind of talk won’t get enough people out of their living rooms to come to the stadium.
Here are Reasons to come to Toronto Argos games:
- great facility
- beautiful weather
- cheap tickets
- $5 beer
- $3 hotdogs
- great dance team
- fine band
- free CNE admission (at the next game, anyway)
- the best fans
Why don’t we hear more about the game-day experience, the NON-football parts? I wish more media would write about the actual fan experience. What’s it like going to the game? What did you do, what did you see, what was the music like, what was fun or hilarious or strange or amazing in victory or soul-crushing in defeat?
There are certainly lots of reports of the Xs and Os of the game, of which team ran what play and why, about specific minutiae on the field. That’s great, keep those coming – but non-football-experts would read that and think, “I’ll never understand this, why should I go?”
I think it would help to see reports from the casual fan perspective too. Hey, Pinball gave a great pep talk before the game. Pluses and minuses of the halftime show. How did that guy get the trivia contest right? It was cool watching them frantically set up the TD cannon.
Who are all these dancers? What is the deal with the marching band? They’re all 14 year olds from Burlington? Cool. What’s it like sitting with the craziest of crazies in the end zone? Can you actually get a $5 beer?
Report on the whole game day event, not just the game play.
The kid who held up the sign that he was beating cancer, so the Argos should beat the Bombers, and got a standing ovation. The air force pilot honoured during a break. Former cheerleaders back for a reunion. I want to read about all this too, not just pass completion stats.
While we’re at it, if we want more people to come to the games, then instead of just saying “Only in the CFL” when something like this happens – how about explaining what the heck is going on to potential new fans and why it makes the CFL game special?
If you can’t tell, I love the CFL and the Toronto Argos, I want the league to thrive so some day I can bring my grandkids to the game. It’s a great game day experience, a great outing win or lose, even for non experts. But I’m worried when I see so many empty seats, league-wide.
Here’s our view of the game winning last minute touchdown. I wish more people could experience how much fun the whole environment is, before, during and after the game, from the fan’s perspective. But you’ll never know that, reading about the game afterwards.
My point, and somewhere in here I do have one, is that just selling people on the merits of the football itself isn’t going to do it. There aren’t enough football experts to fill any CFL building. Gotta sell the whole game day experience and atmosphere to get folks to leave home. I know everybody at MLSE is trying hard to do this. I’d love to see reporting on the game day atmosphere once in a while too.