You might have heard that the Edmonton Football Team – until recently, the Edmonton Eskimos – has changed its name to the Edmonton Elks, and I like this change. It’s a great logo, it retains the historic “EE” abbreviation too.
Plus Elks was actually the team name for a couple of years in the 1920s. Good choice!
The old name was unsustainable – you could argue, I suppose, about whether it was intended to honour the Inuit people, but it’s just not appropriate any more. I’m glad they changed it, and they did a great job with the big reveal this week. Check out the video!
Cleveland Indians. Atlanta Braves. Kansas City Chiefs. Washington “Football Team”. See? That was easy. They’re selling a ton of new merch. What’s holding you back?
i knew this would happen
here’s the thing: I knew this was going to happen. Six years ago, in fact.
I registered the Twitter account
@EdmontonElks in 2015,just in case. The team had been using
@Esks for their account, and seeing as how I’m a kind, considerate CFL fan, who wants the best for the league, and who knows that people sometimes hold useful Twitter names for unreasonable ransom, I wanted to make sure it would be available.
I fully intended to turn this
@EdmontonElks account over to the team, if they decided to become the Elks; if they’d gone for Energy or Empire or one of the other suggestions, no problem, I’d just forget about
Last summer the rumblings began that the team might change its name. I sent an email, offering
@EdmontonElks to them.
This week they changed the team name, and for a while were still using
@EdmFootballTeam on Twitter. I sent another note to the team president. Hey, you can have this account for free, no strings attached.
@EdmontonElks account was getting the occasional misdirected tweet from people who thought
@EdmontonElks really was the team account.
Then – a couple of hours after the grand name unveiling – the team unveiled their new twitter identity: they had secured
@Elks and that was their Twitter handle going forward. I don’t know who had that one before. The Elks Club, maybe? I bet they had to pay somebody for that name. Short, memorable Twitter handles are tough to come by.
I’ve still heard nothing – and
@Elks is certainly a better account name than
@EdmontonElks, so perhaps they don’t need it. But the offer still stands. Edmonton Elks, you can have this twitter account just for the asking. Otherwise, I guess I’ll just let it sit there, unused.
oddly enough, I had another edmonton twitter sports account
Incidentally at one point, a decade ago, Edmonton was bidding for the 2022 Commonwealth Games, and I noticed they had registered
@Edmonton2022 on Twitter and the edmonton2022.com domain name.
But – the city abandoned the bid and refocused on 2026. So guess who happened to register
edmonton2026.com? This time, though, I did manage to transfer the twitter handle and the domain to the City of Edmonton, again, no strings attached.
People of Edmonton, I’ve got your back.
Elks, if you want that twitter account, just ask. (And if you wanted to send me a hat, I wouldn’t say no. Geez, the antlers. You could really make awesome hats.)